Communication Plan for a Right-Wing National Party

1. Core Diagnosis

Problem: The party has history and credibility but risks being seen as outdated, reactive, or fuzzy in its opposition to the centrist neoliberals.
Voter perception: Many voters no longer see a clear difference between traditional parties and centrist technocrats.
Opportunity: Voters are disillusioned with neoliberal “there is no alternative” politics, globalisation’s failures, and declining purchasing power. The party can reclaim the role of protector of the people, defender of sovereignty, and anchor of stability.

2. Strategic Positioning

Reframe the party not as “old right” but as the authentic national alternative to globalist centrism.

Key positioning statements:

“We are the only political force that puts the Nation first, not Brussels or Davos.”
“We stand with workers, farmers, and families — not multinational corporations.”
“We protect sovereignty: borders, industries, culture, and democracy.”

3. Message Architecture

a) Economic Sovereignty

Expose how neoliberalism hollowed out industries, favoured financial elites, and weakened local economies.
Propose policies for reindustrialisation, energy independence, and protection of farmers.
Slogan-style framing: “Jobs in France, made in France, for the people of France.”

Emphasise that true social protection comes from national solidarity, not Brussels technocracy.
Promise protection of pensions, healthcare, and purchasing power through national control.
Counter the globalist narrative: “Europe promises security but delivers precarity.”

c) Identity and Stability

Frame the party as the guarantor of continuity and cultural roots in a world of chaos.
Use language of protection: “Protecting our borders, our families, our way of life.”

4. Contrast with Centrists

Centrists must be framed as the party of:

Confusion: They speak left but govern right.
Submission: They obey Brussels, Washington, and multinational lobbies.
Elites: They serve financial and urban elites, not the majority.

Punchy framing: “The centrists are not left, not right — just above you, ruling without you.”

5. Voter Segments & Tailored Messages

Rural France / Farmers: Emphasise protection of agriculture, opposition to EU regulations, and food sovereignty.
Workers / Lower Middle Class: Focus on purchasing power, reindustrialisation, fair wages, and opposition to outsourcing.
Youth: Stress independence from global powers, digital sovereignty, green reindustrialisation (jobs + pride).
Older Voters: Position the party as defender of pensions, traditions, and continuity against globalist chaos.

6. Communication Channels

Local presence: Tours in small towns and rural areas (show the party is not Parisian, but rooted).
Digital media: Short, clear videos that expose neoliberal failures (deindustrialisation, energy crisis, EU overreach).
Narrative storytelling: Showcase real people harmed by globalisation (farmers crushed by imports, workers by offshoring).
Symbols: Use national identity markers — flag, history, traditions — but always framed around protection, not nostalgia.

7. Tone & Style

Warm, protective, paternal/maternal.
Clear, simple language: avoid jargon, avoid technocratic talk.
Sceptical but constructive: don’t only criticise, offer a path forward.

8. Battlefield Issues for Next Election

Purchasing Power: “We will restore dignity through fair wages and lower energy bills.”
Borders & Security: “France decides who comes in — not Brussels.”
Reindustrialisation: “Factories in France, not in China.”
National Democracy: “Laws should be made in Paris, not imposed by unelected EU officials.”

9. Campaign Narrative

Overall story:

“For generations, we have defended France and its people. Today, globalist centrists have sold out our sovereignty. We are the only force that stands between you and their submission. We don’t promise miracles — we promise protection, stability, and a country that belongs to its citizens.”

10. Risks & How to Handle Them

Accusation of extremism: Stress continuity and tradition, not radicalism. Position the party as “common sense, not extremism.”
Division with populists: Frame populists as noise and chaos; your party as experienced, stable, rooted.
Accusation of protectionism: Reframe as “economic patriotism” and “fair competition.”

Conclusion

The plan is to reposition the party as the authentic national alternative — clear in values, rooted in tradition, but modern in its economic proposals. The centrists’ weakness is their lack of clarity. Your party’s strength is clarity, continuity, and protection.